Professional grade Turntable & Software Solution for 360 Product Photography
Irvine, California, November 7, 2014 – Technology startup Iconasys has set out to disrupt the 360 Product Photography Industry with low-cost, professional grade 360 turntable and software solutions. “The 360 Product Photography space is currently being dominated by high priced, professional grade equipment manufacturers.” says founder Michael Atman. He continues, “We have set out to deliver an affordable alternative that integrates a DSLR camera and allows users to create web-ready 360 product views in under 5 minutes per product.”
The project goes live on Kickstarter today with some heavily discounted pricing for a motorized turntable and software solution (Mac OS X & Windows) that will integrate a long list of cameras from Canon or Nikon. The included software will automate the entire image capture process over a 360 rotation of the turntable, then allow users to batch edit, process and output an interactive 360 product view in HMTL5 format.
360 Product Photography is an emerging trend in online retail as it has proven to increase conversion rates and customer satisfaction while decreasing product returns. By providing visitors the ability to engage, interact and view products at any desired angle, visual communication barriers are broken down, often resulting in a favorable purchase decision.
Development of Shutter Stream 360 Software is complete and testing with prototypes has been flawless. Iconasys is now ready to enter into the manufacturing process. “We have spec’d out 3 different size turntables and are required to order parts in large quantities to keep the cost per unit down. We felt Kickstarter would be a great place to launch and in return, we are rewarding backers with discounts of up to 65% off expected retail prices.” says Atman. The Kickstarter campaign features 3 different size turntable options:
- 8” Motorized Photography Turntable capable of holding up to 15 lbs. + Shutter Stream 360 Software
- 16” Motorized Photography Turntable capable of holding up to 35 lbs. + Shutter Stream 360 Software
- 20” Motorized Photography Turntable capable of holding up to 100 lbs. + Shutter Stream 360 Software
Expected ship date will be February, 2015.
Iconasys is an Irvine, CA based startup that is backed by a team of developers, photographers and marketers who all share a mutual passion for digital imaging technologies. We have set to refine still and 360 product photography workflow efficiencies through software automation and innovation.